This study aims to know the impact of Price, Trust, E-WOM, and Social Factor towards Purchase Decisions of online fesyen products in the marketplace. And Multiple Linear Regression analysis of SPSS been used in this study the population in this study are people who have shopped in marketplaces such as tokopedia, shopee and Bukalapak and live in Surabaya. The sampling technique used was purposive sampling with 385 samples. Data collection in this study was carried out by distributing

more »

... es to respondents. The results of this study indicate that the factors that have the greatest influence on purchasing decisions for fashion products in the marketplace are trust, then followed by ease of shopping (practicality), product design, personal factors, e-WOM, price and the last is social factors. The data analysis results that Price, Trust, and Social Factors had positive and significant impact towards Purchase Decision, meanwhile E-WOM had been rejected.