A study on longitudinal differences in website user's trust factors
시간차이에 따른 웹사이트 이용자의 웹사이트 신뢰도 요인 변화에 대한 연구

Kil-Hwan Shin, Cheon-Su Jeong, Choon-Yeul Lee
2012 Journal of Internet Computing and services  
IT industry is rapidly changing technologies and trends are leading the field. Website also typical of these areas in the field of IT as a sector, technological advances faster, depending on the nature of the IT industry and the emergence of new services, changes in a variety of platforms, and is rapidly rising. In addition, a website containing information in accordance with thesocial situation changes and exposure of the agenda and vary greatly. Therefore, these changes in terms of B2C
more » ... terms of B2C websites that can make a difference in the reliability factor looks. From this perspective, in this study to compare data before and after 10 years on the reliability factor by conducting longitudinal studies, most are not addressed in previous studies due to time differences website users to change the reliability of the analyzed factors.
doi:10.7472/jksii.2012.13.2.127 fatcat:paab333yu5bmffbbs4p7yd32mq