The technological innovation, according to the present paper has an important role to promote economicdevelopment. The trademark establishes its titleholder to obtain an increase of the value of its intangible asset.The product or the service gains by either its value or how it is considered by the consumer. It enables the ownerto license it, which means his allowance that other companies achieve in order to use a certain brand, withoutbecoming its owner. It is therefore a certain way to rent

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... e use of a trademark. Franchising is a broader wayto fixing the trademark in a worldwide scale, because is not limited to its license, but also include a know-howtransfer.