The Influence of Perceived Risk Knowledge on Risk Communication

Jason S. Wrench
2007 Communication Research Reports  
This study developed and validated the Risk Knowledge Index (RKI). The RKI is designed as a simple measure of the degree to which an individual perceives he or she understands the nature of a specific risk. The study examined the criterion validity of the RKI using variables common in instructional communication: nonverbal immediacy, communication clarity, receiver apprehension, satisfaction, and perceived credibility. An individual's perceived understanding of a risk was significantly related
more » ... nificantly related to all of the variables in the study.
doi:10.1080/08824090601128182 fatcat:7dy5lhgat5cstiavjghcabyada