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Finding the right consumer
2012
Proceedings of the fifth ACM international conference on Web search and data mining - WSDM '12
The ultimate goal of advertisers are conversions representing desired user actions on the advertisers' websites in the form of purchases and product information request. In this paper we address the problem of finding the right audience for display campaigns by finding the users that are most likely to convert. This challenging problem is at the heart of display campaign optimization and has to deal with several issues such as very small percentage of converters in the general population,
doi:10.1145/2124295.2124353
dblp:conf/wsdm/LiuPAJ12
fatcat:lkzw4h23mvh6fkpt3x33uutcae