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Modeling Diffusion in Social Networks Using Network Properties
Proceedings of the ... International AAAI Conference on Weblogs and Social Media
Diffusion of items occurs in social networks due to spreading of items through word of mouth and exogenous factors. These items may be news, products, videos, advertisements or contagious viruses. Previous research has studied diffusion process at both the macro and micro levels. The former models the number of item adopters in the diffusion process while the latter determines which individuals adopt item. In this paper, we establish a general probabilistic framework, which can be used todoi:10.1609/icwsm.v6i1.14259 fatcat:7thnwzrpabcfxi3hclv2jeztoy