Due to the rapid development of the fresh food e-commerce industry, the problems of fresh food e-commerce logistics are also emerging. In order to effectively reduce the logistics service quality problem of fresh food e-commerce, this paper takes Hema fresh e-commerce as an example, determines the weight of each index through the analytic hierarchy process, and evaluates the development degree of each influencing factor based on the fuzzy comprehensive evaluation method. The results show that,

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... n the operating environment of Hema Fresh ecommerce, the service awareness of employees has the most important impact on the quality of logistics services, and the development environment of Hema Fresh e-commerce has a good economic foundation. This research can provide a reference for fresh food e-commerce enterprises to improve service quality and logistics operation efficiency.