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eGovernment services whilst functional are frequently underused with a recognised need to improve the user experience. Segmenting users can provide tremendous opportunities to effectively communicate with users and assess user needs for a product or service design. This is equally crucial in designing citizen-centred personalised e-government services, where information needs to be tailored based on user segments sharing common attributes. Commonly used strategies to define user segmentsdoi:10.14236/ewic/hci2017.9 dblp:conf/bcshci/SarwarH17 fatcat:lqnwsvx6njbplnnsqwe6cffctm