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The simplicity of the hypertext model behind the World Wide Web is a factor in its success, but this simplicity brings limitations. One of these limitations is embedding links in documents. Open Hypermedia addresses this by instead storing them in separate link databases. Meanwhile, the Adaptive Hypermedia approach seeks to enhance a user's experience by inserting personalised additional content and links on the web page. However, these techniques do not offer the user any control over thedoi:10.1080/13614560802316095 fatcat:v3nms3ztt5cxpax7sd25ryogti