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In today's competitive market, an agency is successful which by considering the needs of the clients and the capabilities of its staff, presents products and services which both decreases the costs and expenses and is of high value in the eyes of its clients. For reaching these goals, the simultaneous use of product cost management and quality management systems, which are regarded as target costing, as strategic tools for cost management used for planning profit and decreasing costs, isdoi:10.22059/imj.2015.57422 doaj:ddf28d7af5b8464c86ea3bee2b44340b fatcat:zjbhnkwyb5hwzgrfdiqcfqm4ia