The impact of entrepreneurial orientation on the Australian wine industry

Tim Griffin, Max Coulthard
This study examined the entrepreneurial environment of the Australian wine industry using Lumpkin and Dess' (1996) Entrepreneurial Orientation (EO) dimensions: innovation, risk taking, proactiveness, autonomy and competitive aggressiveness. A review of existing literature and previous studies which used Lumpkin and Dess' (1996) EO dimensions was conducted. A questionnaire was then developed and sent to selected companies in the Australian wine industry. Follow-up, using semi-structured
more » ... s, was undertaken with some respondents from the first stage. This multi-method approach assisted in making the results more robust. This study demonstrated that a strong entrepreneurial orientation within a firm in the Australian wine industry could lead to improved business performance. Though the findings were related to this industry, the EO dimensions approach appears to be a worthwhile tool in entrepreneurship research. However, further studies will be required in other industries to validate this conclusion.
doi:10.4225/03/5938ab315e57d fatcat:2e437jaytfd2dprtb26djmz5vm