The purpose of this paper was to analyse the Frankfurt Table, as a successful tool in development of business ethics in global tourism. The aim of the research was to examine the form and the usage of the Frankfurt Table and to determinate the situation in Serbia, in terms of whether this list is used as a guide in the business of travel agencies. In this regard, the attitudes of the employees in travel agencies in Serbia were examined. During the data collection and analysis, as well as during

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... the interpretation of the results, historical, comparative, descriptive methods, as well as the survey research and synthesis were used. The research results can be useful for tourism industry, including the numerous participants whose services are part of the tourist arrangement.