Popular Destinations in Tourism: Case Study of TripAdvisor

Annisa Pratiwi
2020 Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)   unpublished
In the modern era, it has become very popular to share travel experiences on the Internet. This study focuses on a common trend among tourists: the travel experience toward positive and negative travel experience's review shared on TripAdvisor. The study analyzed a sample of the top five most visited attractions in Bali based on TripAdvisor.com. The information available on forums and reviews is generated by the consumer, and provides relevant data for travel planning. Introduction The
more » ... uction The innovation of information and communications technology (ICT) has empowered tourists to explore tourism destinations more easily. The continuous development of new tourist destinations and the growth of the existing ones demand the need for responsible destinations to maintain promotion as an attraction. A growing number of tourists worldwide are no longer dependent on travel agencies to search for information, inspiration, and motivation for their destination holiday. Since the early e-Tourism studies (Buhalis & Law, 2008), information systems have provided tourism information and tourists' behaviors. Through websites, tourists are well-informed by useful platforms especially for tourism destinations, such as Expedia, Booking.com, TripAdvisor, Wikitravel, etc. Expedia and Booking.com are websites that facilitate reservation and price comparison, while TripAdvisor and Wikitravel are websites that provide information, reviews, and recommendations. According to an ITB Berlin study from 2016, with a percentage of 24%, the Internet is the leader in tourism sales. Every successful business, not only in tourism, must be digitally promoted as well (Paulina, Cezar, & George, 2009) . From all websites, tourists have mostly used the Internet to browse for inspiration, motivation, and information about their next potential destination (ETC 2012). Tourists have read various kinds of reviews and comments on many platforms. From this online search, they could decide where they would stay or how they would reach their destination. From this trend, tourism destinations worldwide are becoming an important focus of attention for tourists' decision-making process. Because of the revolution of Internet technology, tourists nowadays are capable of sharing travel-related information, personal experiences, and opinions via text comments, photographs, and videos on social media during or after a trip (Kang & Schuett, 2013) . As a form of electronic word of mouth (e-WOM), shared travel experiences on social media play an important role in shaping tourists' awareness, expectations, perceptions, attitudes, and behaviors (Liu, Wu, & Li, 2019) . The purpose of this paper is to understand and discuss the reviews and comments from tourists in shared travel experience networking onTripAdvisor. The intention of this study is to identify consumer-generated content (CGC) on TripAdvisor with a case study on the island of Bali, and to discuss and verify the tourists' reviews of tourist attractions in Bali. To meet these objectives, data was collected from TripAdvisor on the top five attractions in Bali. This paper is structured starting from the first two sections where the literature is reviewed, and the research questions are formulated. The third section describes the sample and the dimension and presents the major findings. The presentation of findings is followed by a discussion of their implications for theory and practice. Literature Review A recent study confirmed that the growing number of tourists who use the Internet to look for information about destinations and to make reservations online has increased
doi:10.2991/assehr.k.200331.167 fatcat:6b6eezsbjbehrfo3yovhiy7ysa