Digital technology in the early 21st century has introduced signifi cant changes to everyday life and the ways in which we practise medicine. It is important that the ease and practicality of accessing and disseminating information does not intrude on the high standards expected of doctors, and that the boundaries between professional and public life do not become blurred through the increasing adoption of social media. This said, as with any such profound disruption, the social media age could

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... be responsible for driving a new understanding of what it means to be a medical professional.