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A STUDYON CAUSEAND IMPACTOF RE-BRANDINGIN TELECOMMUNICATION INDUSTRY WITH REFERENCE TO AIRTEL
2020
International Journal of Engineering Technologies and Management Research
Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company's need to reposition itself and remain financially viable. India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. This research sought to know the impact of rebranding on
doi:10.29121/ijetmr.v5.i5.2018.229
fatcat:zehkrk4ntnagrlrkf2vgm6y5cu