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Purpose: Social media brings the whole of the world right into our lives and devices. Sharing common experiences helps normalize our feelings of confusion and a loss of control especially during the Covid-19 pandemic. Methods: This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience. Results: Social media influencers have emerged asdoi:10.5281/zenodo.4261549 fatcat:qx5ntza57ff3zkq5bv7jmrqtca