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'The wild and wacky worlds of consumer oddballs'
2013
Marketing Theory
The article starts with the assumption that the research community of consumer culture theory (CCT) is materially experienced and negotiated in its continuous rhetorical construction. Here, we use the concept of manifestos to analyze the fragile dialectics of a rhetorical and social praxis. In two manifestary moments in the historical development of CCT, we compare how manifestos materialize the transitions from individuals to the linked subjects by a shared relation to 'the other'. The
doi:10.1177/1470593113478605
fatcat:tppdy4ihmvf6vkl2ke4t6yvt2i