Optimizing Web Search Using Spreading Activation on the Clickthrough Data [chapter]

Gui-Rong Xue, Shen Huang, Yong Yu, Hua-Jun Zeng, Zheng Chen, Wei-Ying Ma
2004 Lecture Notes in Computer Science  
In this paper, we propose a mining algorithm to utilize the user clickthrough data to improve search performance. The algorithm first explores the relationship between queries and Web pages and mine out co-visiting relationship as the virtual link among the Web pages, and then Spreading Activation mechanism is used to perform the query-dependent search. Our approach could overcome the challenges discussed above and the experimental results on a large set of MSN click-through log data show a
more » ... ificant improvement on search performance over the DirectHit algorithm as well as the baseline search engine.
doi:10.1007/978-3-540-30480-7_42 fatcat:sx3ugu3fpzdyje3ybqcgl7ciba