Tracking Visitor Engagement in the Blogosphere for Leveraging Rankings

Patrick Hennig, Philipp Berger, Christoph Meinel, Maria Graber, Jens Hildebrandt, Stefan Lehmann, Cathleen Ramson
2013 2013 International Conference on Social Computing  
Current blog search engines use rankings, such as BIImpact or B2Rank, focusing on the link structure and other meta criteria externally extracted for blogs. A good, but due to the unavailability, not often used criteria is the visitor engagement. This metric can leverage the quality of a ranking extremely. For this reason, we propose to gather visitor information from blog authors by providing a new blog plugin. This plugin on the one hand tracks the visitor information and on the other hand
more » ... vides important analysis information for the blog author. Finally, this leads into a win-win situation for both, the blog search engine and the blogger. The benefit of this plugin is to provide analytics based on the blog where the plugin is installed as well as analytics based on the whole community of bloggers. With this information a blogger is able to gain significant knowledge advantage.
doi:10.1109/socialcom.2013.57 dblp:conf/socialcom/HennigBMGHLR13 fatcat:3b4u7l56rzgvfpxsjh2mztjdga