This paper represents the study of sociolinguistic variation. The Latvian language has two singular personal pronouns tu (T) and jūs (V) used for addressing one person but sociolinguistic processes in society reflects that the use of the T pronoun intensifies outside informal speech situations. The aim of the research is to characterize the system of pronominal address as well as to test the steadiness of the V pronoun (jūs) in the Latvian language. The empiric part of the research is a

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... ive study based on personal interviews, direct observation, and responses in two questionnaires distributed in 1999–2000 and in 2018. The use of Latvian address forms has been changed in comparison with the Soviet period. For instance, in education. It seems that the high prestige of English and changes of communication style in Latvia are one of the factors making a positive linguistic attitude to the wider use of the T pronoun. However, according to the results of the research, at present Latvians are not ready to reject the pronoun jūs. This was concluded in both questionnaires by answers of 85.5 % of respondents in 1999–2000 and 87 % – in 2018. The Latvian personal pronoun jūs as a significant part of the address system is no doubt the feature of Latvia's culture.