Investigating the Consumer Alienation Model in Iran's Market Place

Kambiz Heidarzadeh Hanzaee, Banafshe Golpour
2013 Research Journal of Applied Sciences Engineering and Technology  
In Current survey Allison's Consumer Alienation from Market place is evaluated in Iran's environment. Tehran as capital of Iran has chosen as target of cluster sampling. Collected data analyzed with Exploratory Factor Analysis by means of SPSS 19 and and confirmatory factor analysis via Lisrel. Alison's scale has 4 factors and 35 items by default, after data processing, extracted factors has ended to same 4 factors and 17 items.
doi:10.19026/rjaset.5.4811 fatcat:qzjnbw64yzbabhevdehzmjk42m