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Purpose The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors. Design/methodology/approach A thorough literature review and integration of prominent psychological and social psychology theories are used to propose a conceptual model, several research propositions and potential research questions for future scholarship. Findings Thisdoi:10.1108/jcm-05-2017-2224 fatcat:2vkhn63rabbqjkmerfvrna5ewm