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Data-driven practices, such as personalized communication, computational advertising, and algorithmic decision making, are now commonplace. However, they have been criticized for (mis)uses of personal data and invasions of people's privacy. Recently, scholars have started to examine the concept of perceived surveillance to obtain more insight into the perceptions and effectiveness of data-driven communication. Despite the growing research interest in perceived surveillance, there is nodoi:10.5817/cp2022-3-9 fatcat:3vvtqeqtkrfvjigosnh6asp43y