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E-Loyalty: Its Antecedents, Implications and Differences between Developed and Developing Countries
[chapter]
2015
Cultural Perspectives in a Global Marketplace
This paper outlines the reasons for and the proposed method to be used in an examination of the antecedents affecting eloyalty, since loyalty has been identified as being a critical aspect in online retailing (J. Kim, Jin, & Swinder, 2009; Park & Kim, 2003) . The relationships between e-Service Quality, e-Service Value, e-Security, e-Satisfaction, e-Trust, and e-Commitment will also be examined in the overall model of e-Loyalty that is developed in this paper. Customers in Indonesia and
doi:10.1007/978-3-319-18696-2_29
fatcat:xqorrlaxozg2boalx25qv2wyra