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The Influence of the Middle East Respiratory Syndrome Outbreak on Online and Offline Markets for Retail Sales
2017
Sustainability
This study investigates whether the Middle East Respiratory Syndrome (MERS) outbreak in Korea affected online and offline retail sales and determines the presence of a substitution or delay effect between the two. We analyze the monthly retail sales of electronic goods, semi-luxury goods, and groceries using an autoregressive integrated moving average (ARIMA) model with intervention. The findings are as follows. First, offline sales of electronic goods declined by 7.9%, while online sales
doi:10.3390/su9030411
fatcat:7bqwdx3zx5aunpzggs5zmzzw6y