Exploring variety seeking behavior in mobile users

Kasthuri Jayarajah, Robert Kauffman, Archan Misra
2014 Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing Adjunct Publication - UbiComp '14 Adjunct  
Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of "variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there
more » ... sts correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the online world.
doi:10.1145/2638728.2641702 dblp:conf/huc/JayarajahKM14 fatcat:5jehxsgv4zh4zhh5k7q2pxya2q