Mengupas Frameworks, Dimensi, dan Definisi: Literatur Review Entrepreneurial Marketing 10 Tahun Terakhir

Adjie Ahmad Darajat, Muhammad Rizal, Ria Arifianti
2020 Organum: Jurnal Saintifik Manajemen dan Akuntansi  
Research on Marketing and Entrepreneurship has been developing for years and even now. Entrepreneurial Marketing (EM), was born from the practice of companies operating in conditions of uncertainty, and emerged as a powerful alternative to overcoming the declining effectiveness associated with traditional marketing practices. In this article, the author provides a comprehensive review of Type and Frameworks, dimensions, definitions. In total, three types of research interest: first, related
more » ... arch related to the range of the development of the concept of EM Type models and EM Framework, second, to explore the development of EM dimensions, the third to explore the comparison of definitions, the difference between EM and traditional marketing in EM research in the last 10 years.
doi:10.35138/organum.v3i1.63 fatcat:b3jb4dqqcrdzpljgide77myv3m