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Mengupas Frameworks, Dimensi, dan Definisi: Literatur Review Entrepreneurial Marketing 10 Tahun Terakhir
Organum: Jurnal Saintifik Manajemen dan Akuntansi
Research on Marketing and Entrepreneurship has been developing for years and even now. Entrepreneurial Marketing (EM), was born from the practice of companies operating in conditions of uncertainty, and emerged as a powerful alternative to overcoming the declining effectiveness associated with traditional marketing practices. In this article, the author provides a comprehensive review of Type and Frameworks, dimensions, definitions. In total, three types of research interest: first, relateddoi:10.35138/organum.v3i1.63 fatcat:b3jb4dqqcrdzpljgide77myv3m