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<pre>The presence of the internet as a communication and information technology that continues to innovate can give birth to a variety of social media that can be used by an individual for various purposes. Aside from being a means of communicating in cyberspace, social media classified as new media can be used as an effort to present one's self-image including politicians. Now social media can not be separated from the daily life of an individual. Not only as a social need, but the use ofdoi:10.31289/jppuma.v7i2.2691 fatcat:gd3wksnu4bch3eyn3vyooxpsae