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Food is a persuasive catalytic agent for bringing people together; one of the prominent tourist attractions; and a powerful tool for achieving strategic diplomatic goals. This conceptual paper discusses the Durban Indian cuisine as a potential instrument of gastrodiplomacy, channelized through tourism. In gastrodiplomacy, food and diplomacy are the main constituents which are entwined in creating and upholding a national brand, such that each of these dimensions through a cumulativedoi:10.46222/ajhtl.19770720-24 doaj:e53de06a8d3f4dd5b45e29d49377d842 fatcat:zamtw3oj5vcnvkfe5b3mf2wuli