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Initial trust toward an unknown website
2013
2013 World Congress on Computer and Information Technology (WCCIT)
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Trust is a dynamic concept that evolves during a relationship. We study the initiation phase of trust toward an unknown website. We propose three sets of drives of initial trust: relational concepts (perceived value and satisfaction), in individual concept (trust propensity) and a contextual concept (structural assurance). We adopted the quasi-experimentation method for data collection. We have obtained 388 questionnaires. We have used structural equation modeling and we adopted multi-group
doi:10.1109/wccit.2013.6618704
fatcat:rx6jd3t7g5ft3aauvrjrskgcda