Destination Branding, Heritage and Authenticity: Theme of a new international conference. 1st EJTHR International Conference

Francisco Dias, Sofia Eurico, Xosé Manuel Santos Solla, Rubén Camilo Lois González
2012 PASOS Revista de turismo y patrimonio cultural  
The growing academic dynamism and the concomitant scientific "effervescence" that shapes the tourism domain invite us to consider certain concerns and assumptions of the classical authors, especially those from the Anthropology and Sociology, highlighting once more the crucial question: , does it still make sense to coordinate efforts aimed to get consensus on a desired general theory of tourism in the current postmodern perspective/paradigm? The relevance of such crucial question is very
more » ... t if we consider the discrepancy between the concepts of place branding versus destination image. The first concept is taken from the marketing research literature and the second one is more studied by the tourism researchers. The place branding experts tend to "hide"
doi:10.25145/j.pasos.2012.10.020 fatcat:4nlww2wb5jezzha7dnzx2khir4