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Organizations are creating social media platforms at the boundary of their company, bringing together interested individuals from internal and external sources for communication, collaboration, information exchange and content creation. This paper explores the participation behaviors that take place in such open organizational environments in order to identify the sources of benefit that exist in terms of business and work related activities. The focus on the emerging benefits arises from thedoi:10.48009/1_iis_2010_601-611 fatcat:kc5bqxbfsbf2nibfrkvqanysk4