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Asian Social Science
Sports marketing one of many marketing ways which integrates the sports culture and brand culture through sports activities. Sports marketing have two explanations, one regards sports as a commodity, and the other is to regard the sports activities as the carrier of brand marketing. In this paper, we use the second kind of explanation that sports marketing is regarded as a carrier of brand marketing. Nowadays, with the constant development of all kinds of sports, many sports have reached adoi:10.5539/ass.v11n16p183 fatcat:7rszjslugjhc3iatbnzekbhwjy