The global nature of some environmental and health issues and more geographically dispersed value chains mean that the issues relevant to an organization may extend well beyond those existing in the immediate area in which the organization is located. Globalization and the availability of instant communications mean that individuals and organizations around the world are finding it easier to know about the activities of organizations both nearby and in distant locations. The essential

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... stic of Social ResponsibilitySRis the willingness of an organization to take responsibility and be accountable for the impacts of its activities and decisions on society and the environment. A fundamental principle of SR is to respect for the rule of low and compliance with legally binding obligations. SR, however, also entails actions beyond legal compliance and recognition of obligations to others that are not legally binding. The new guidance standard will be published in 2010 as ISO 26000 which addresses SR. "Medical professionalism in the new millennium: a physician charter" published in 2002 clarifies social justice and the social responsibility of individual physicians or groups of physicians. Every organization in healthcare system will be encouraged to become more socially responsible by using ISO 26000. Socially Responsible Investment SRIwill be a useful means of financially supporting ISO 26000.