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This paper investigates whether consumer search behavior di¤ers across zip codes within the U.S.. As an application, daily gasoline price data covering virtually all gas stations within the U.S. are employed to estimate the distribution of search costs in each zip code. The results show that there are signi...cant di¤erences across zip codes regarding the expected number of searches achieved before consumers purchase gasoline. In order to have a systematic explanation, such di¤erences aredoi:10.2139/ssrn.2791607 fatcat:wyj4txhpjveideo6zhjhzduqxm