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Study of Consumer's Different Buying Behavior in Pakistan
Research Journal of Recent Sciences
The current study has been carried out to find out the impact of packaging on the buying behaviour of urban and rural consumers of twin cities of Pakistan which are, Rawalpindi and Islamabad. Questionnaire approach was used to get the data related to the research study. A total of 600 questionnaires were distributed; 450 were usable. The study variables were tested for their using Cronbach's alpha in SPSS. Means, the grand means and the ANOVA was used to analyse the data. The findings indicatefatcat:7dusarkuozdwbbawcsllvyqsy4