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Factors Affecting Online Donation Intention in Donation-based Crowdfunding
Journal the Winners: Economics, Business, Management, and Information System Journal
The research aimed to determine the factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia, because even though online donation had been trending in Indonesia, not all donation projects are successful. Therefore further research was needed to identify factors that influence the success of an online donation project. Using quantitative method, the research used combination of Theory of Planned Behavior (Attitude, Subjective Norms,doi:10.21512/tw.v22i2.7101 fatcat:jsnnvyfxh5aw3fydyo3n4x5ucm