TENDENCIES REGARDING THE DEMAND FOR RETAILERS' PRODUCTS AND SERVICES

Assist Silvia Puiu
unpublished
The paper presents the retail market in Romania, the main retailers and their evolution in our country, especially focusing on the tendencies regarding the customers' preferences for one format or another. The purpose of this paper was to examine and interpret how Romanian retailers evolved in customers' habits and what changes appeared related to their needs and demands. A qualitative method was chosen for this research, and the empirical data was gathered from the companies in the Romanian
more » ... in the Romanian retail sector. Primary data was collected through annual information from their websites, annual reports and different articles. The research is useful for companies, in order to understand and anticipate the tendencies in the field. JEL classification: M31, M19
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