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With the continuously increasing adoption of mobile devices, software development companies have new business opportunities through direct sales in app stores and delivery of business to employee (B2E) and business to business (B2B) solutions. However, cross-platform and multi-device development is a barrier for today's IT solution providers, especially small and medium enterprises (SMEs), due to the high cost and technical complexity of targeting development to a wide spectrum of devices,doi:10.1145/2846661.2846666 dblp:conf/oopsla/UmuhozaE0CB15 fatcat:a3w2agr7yvaolb57ap7d4bevdm