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تقییم مدى تطبیق الاتصال التسویقى المتکامل وتأثیره على أداء شرکات السیاحة المصریة فئة (أ)
2020
المجلة الدولیة للتراث والسیاحة والضیافة
0202 222 on performance4 To achieve the objectives of the study, five hypotheses has been tested; (1) There is a statistically significant relationship between the motives of the use of integrated marketing communication and its application within the Egyptian tourism companies category "'A",(2) There is statistically significant relationship between the integrated marketing communication tools and its application within the Egyptian tourism companies category "A", (3) There is a statistically
doi:10.21608/jihtha.2020.99108
fatcat:wvlvgwyjqrdgzbudfai6lspz7i