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Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research
2020
British Journal of Management
Big data analytics provide valuable information allowing organizations to gain insights that grant them a competitive advantage in the market. However, it also provides access to data that compromise people's privacy. The development of sophisticated technologies for data analysis has resulted in a growing concern around privacy management in big data. While many sites (e.g. Facebook) require the user to provide personal information to access their services, others (e.g. Google search) can
doi:10.1111/1467-8551.12427
fatcat:3howqslgcng4hfh6lfg4c3u7sy