A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
The Pop Promo
1993
Kinema. A journal for film and audiovisual media
LOVE, MUSIC, COMPROMISE: THE POP PROMO Whether it is called innocence or ignorance, a certain unreconciled naivety is the basis for survival in this culture. A naivety which leads to repeated ingenuous expectations of reappraisal, innovation and renewal. What are the forces that can engender change, the possibility of play and freedom to experiment in the face of Power, in the grip of Industry? The machinery of pop video production exemplifies the strange dynamic of culture and commerce, an
doi:10.15353/kinema.vi.1329
fatcat:daa7drxvzzf5hj7lica7ge4nva