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The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization
2021
SHS Web of Conferences
Research background: In the current era of globalization, corporate social responsibility has been gaining an increasing attention. By implementation CSR activities into their business strategy, companies can gain positive feedback from stakeholders including consumers and thus new competitive advantage. Creating positive attitude on CSR from the consumers that subsequently can influence their buying behaviour depends on many factors such as how the companies understand and perform their CSR
doi:10.1051/shsconf/20219206024
fatcat:7rc4dqu7bbcdpku5rqd2nblbmy