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The Organization as a Prototype
Conference proceedings of the Design Management Academy
Some of the most valuable companies in the world accumulated their fortunes as a result of a business model innovation built upon matured technologies. Now the majority of them are investing and shifting their focus to the development of new technologies such as AI, blockchain and genetic editing. If an organization is to remain profitable, it needs to be able to quickly adjust its structure to the rapidly changing context. We contend that a way to do so is to build an organizational structuredoi:10.33114/adim.2019.06.327 fatcat:qseetheyj5htbfn7uirg2a2a3q