Under the background of rural revitalization, a strategy for transforming rural areas, this research is carried out to promote economic development and upgrade the consumption level of rural residents in Qingyuan. To be specific, the statistical data from 2016 to 2020 were collected and built into an ELES Model by EVIEWS7.2, based on which the marginal propensity to consume (MPC) and income elasticity of demand of rural residents in Qingyuan were analyzed to generalize the changes in their

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... mption structure. The conclusion was that the Engel coefficient of rural residents in Qingyuan was high. The proportion of eating and drinking in total household consumption was high while less money was left for enjoyment and development consumption. Most rural residents still had lower accessibility and affordability to medical treatment. And the rising house prices accounted for the biggest share of consumption expenditure of rural households.