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Efficiency and effectiveness considerations in determining strategic and operational paths to ebusiness enablement
Journal of Database Marketing & Customer Strategy Management
co-ordination of the flow of goods and services or the transmission of electronic orders. 1 If electronic commerce relates to transactions, electronic business ELECTRONIC NETWORKS Electronic commerce (EC) is about the exchange of digitised information between parties. This may represent communication between two parties, . Dr Perrott is involved in the area of strategic management. He is concerned with how business and marketing strategies are formulated, formalised and managed through to thedoi:10.1057/palgrave.dbm.3240307 fatcat:xqo45gncc5f5nlavb4ikdgnfuq