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The Innovation Source of a News Television Business Model
Journal of Media Research
The technological revolution altered both the demand-offer ratio and the consumption patterns of media products. The competitive dynamics forced entrepreneurs and managers to rethink business models and led the Romanian news televisions to find new sources of income in order to be able to operate. Media market researchers have found that the traditional business model of television (selling TV advertising) is outdated and recommended the approach to innovation. In Romania, on a market in whichdoi:10.24193/jmr.34.6 fatcat:pmkkzubbsjfz3howo27yxcnad4