Age Differences in the Cognitive Process of Sign Recognition in Zoos: A Case Study of Sapporo Murayama Zoo

Koichiro Kakiyama, Masayuki Sakai, Kazuo Yoshida, Kayoko Komiya, Makoto Suda, Syunji Takemoto, Satoshi Yoshino
2020 Zenodo  
The aim of this study was to obtain fundamental data to design zoo signs that are easy to understand by visitors of all ages by using Sapporo Maruyama Zoo as a case-study to identify age differences in the cognitive process of sign recognition. Subjects were divided into three groups, children, young adults and the elderly, and by using synthesized simulated images of signs and landscape photographs from inside the zoo, the time needed to complete tasks, error rate, subjective evaluation and
more » ... e evaluation and changes in line of vision were evaluated. Results showed that age differences existed in sign seeking behavior and spatial cognition including where a subject was and where s/he wanted to go.
doi:10.5281/zenodo.4057092 fatcat:okesuil4zzdmpdighcwwpul25y