We apply a recently introduced reduction procedure based on the embedding of non-crystallographic Coxeter groups into crystallographic ones to Calogero-Moser systems. For rational potentials the familiar generalized Calogero Hamiltonian is recovered. For the Hamiltonians of trigonometric, hyperbolic and elliptic type, we obtain novel integrable dynamical systems with a second potential term which is rescaled by the golden ratio. We explicitly show for the simplest of these non-crystallographic

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... odels how the corresponding classical equations of motion can be derived from a Lie algebraic Lax pair based on the larger, crystallographic Coxeter group.