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Testing music selection automation possibilities for video ads
2017
Management şi Marketing
The importance of video ads on social media platforms can be measured by the number of views. For instance, Samsung's commercial ad for one of its new smartphones reached more than 46 million viewers at Youtube. Video ads address users both visually and aurally. Often, the visual sense is engaged by users focusing on other screens, rather than on the screen with the video ad, which is referred to as the second screen syndrome. Therefore, the importance of the audio channel seems to gain more
doi:10.1515/mmcks-2017-0026
fatcat:w2hozc4sfvanzj3v7ie24ixsdu